Social media can be an enormously beneficial tool for nonfiction production companies. But, many people have trouble getting effective results! We look at the most popular social media sites and break down the strengths and weakness of each so you can see what best fits your brand and goals.
FACEBOOK HAS ABOUT ONE BILLION USERS ALL OVER THE WORLD, WHICH MAKES IT THE SOCIAL PLATFORM WITH THE GREATEST REACH.
But, don’t think that automatically translates to ‘likes’ for your page. As with anything, you must establish what your goal is. Do you want to increase visits to your website? Promote a show? Advertise casting calls? These will ultimately change the content you post. So once you know what your goal is, then what? Content needs to be eye-catching – that’s why posts with images and videos work so well on Facebook. You want to be careful with how much you post, however. Too many posts can lose page followers, so it’s recommended to post usually around 5-10 posts a week.
Need inspiration? These member companies have strong Facebook profiles that you should check out if you’re not sure how to create campaign strategies that work.
EVEN THOUGH TWITTER’S GROWTH HAS STAGNATED RECENTLY, IT IS STILL ONE OF THE BEST WAYS TO CONNECT WITH AUDIENCES ONE ON ONE.
It allows prodcos to instantly listen to fans and hear their reactions, bringing you closer to defining your audience and brand. It’s perfect for sharing news on your company, announcing renewals or upcoming premieres, or even letting people know about casting calls. You can be really creative with how you interact with people as well whether that is through polls or contests. And, even though Facebook has a much larger pool, Twitter tends to give you a better chance of reaching people outside of your follower base through the use of hashtags and tags.
Need inspiration? These member companies have strong Twitter profiles that you should check out if you’re not sure how create campaign strategies that work.
INSTAGRAM IS ALL ABOUT LOOKS.
It’s the one social platform where people will come in contact with the visual identity of your prodco. There are technically less users, however, it tends to generate a larger engagement rate than both Facebook and Twitter, and you have the ability to share posts simultaneously on other social platforms. It would be great to show off memorable clips or stills from a show, behind the scenes, company culture at the office, or a contest.
Check out these members’ instagram profiles for inspiration!
SNAPCHAT’S POPULARITY HAS EXPLODED WITHIN THE LAST COUPLE OF YEARS
There are no statistics that show how many people use the platform, but it’s estimated that approximately 100 million users engage with it daily. College age and Gen Z tend to be the biggest users. Snapchat is unique in that you can share videos and pictures that disappear after they are viewed. It allows audiences to directly engage with your brand, but it has to be in real-time. It would be effective to show behind the scenes action, live events, teasing new show or premieres. Have fun with it, but try to create a story that can really resonate with your viewers.
LINKEDIN IS A GREAT NETWORKING SITE, BUT WOULDN’T DO MUCH TO ENGAGE WITH YOUR AUDIENCE.
It would be more useful to attract potential employees or collaborators to your company. Great for job postings, news on new hires, or joining groups to connec with others in the Non-Fiction industry.